Armani targets Chinese market with new online outlet

Last week, a new online outlet was started for Emporio Armani in one of its initial ventures in China by a leading fashion brand. Giorgio Armani – the Italian fashion designer is planning to take advantage of the Chinese market with this new online outlet.

Armani, in a statement, revealed that the decision for starting an Emporio Armani online outlet in China was taken in consideration of the growing fervor for online shopping and the rising significance of the Chinese market.

While referring to the Chinese market, Armani stated that a major section of fashion patrons have been recognized who are undeniably going to realize the importance as well as advantages of this latest mode of shopping.

US fashion tycoon Gap had opened an online outlet in China in the beginning of November. Wal-Mart, the largest retailer of the world, also expressed its future plans to launch online shopping in China shortly. Apple had also launched an online outlet in October.

Armani also pointed out that it is the first fashion brand to provide a flagship store online in the country. The website is supported by Yoox, which is an Italian online fashion retailer that has expanded at a fast pace during the worldwide recession.

The fashion group has made its presence felt in 46 countries through its 609 outlets across the globe.