Adidas SLVR global retail expansion 2011/2012

Adidas SLVR has redefined casualwear as smart, sleek, and effortlessly elegant, carving out a niche for innovative pieces that match the pace of 21st-century lives.

Now under the creative direction of German designer Dirk Schönberger, adidas SLVR resides at the intersection of comfort, technology, and luxury.

Starting in the summer of 2011, adidas SLVR will expand its global retail presence through to the end of 2012. SLVR stand alone flagship stores are scheduled to open across Asia, the US and Europe, in Beijing, Hong Kong, Shanghai as well as Berlin and Milan in 2012. adidas has kicked off the new retail phase with a Satellite Store Concept in key markets for the brand including a temporary SLVR space in New York which opened in July, at Galeries Lafayette in Paris from August, and a temporary store in Düsseldorf, opening in September 2011.

Starting with the Autumn/Winter 2011-12 collection, SLVR is also expanding into wholesale accounts in the US, Japan, China, Germany, UK, France, Italy, Russia, Sweden, Denmark, The Netherlands, Belgium and Switzerland. Designed for life on the move, adidas SLVR continues its stride forward.