Brand value of Bosideng exceeds 20.6 billion yuan

2011 the 17th the Most Valuable Brand of China was unveiled in Nanjing, Jiangsu recently. The brand Bosideng for Bosideng Group was listed as No.13 of the top 100 brands, while No. 1 of textile and garment brands, with its brand value hitting 20.659 billion yuan. The rise of both the value of the brand and the ranking of the brand highlighted the great achievements for Bosideng Group in brand cultivation, value upgrade and marketing promotion.

Stated by Gao Dekang, Chairman of the Board of Bosideng Group, under the situation of globle competitation, brand is the symbol of not only the enterprise or national power, but also the core competencies of it. Bosideng will continue its effort to build a strong brand image by enhance its value, and will make innovation on brand, research, technology, management, marketing and so on, thrive to transform as a respected world famous comprehensive apparel operator.