Mercedes-Benz China Fashion Week in Beijing

Mercedes-Benz China International Fashion Week 2012 Spring & Summer Series is held in Beijing from October 24 to November 2. More than 50 fashion brands and institutes, 40 designers and 180 emerging designers from home and abroad attended this year’s fashion week. For the very first time, the fashion week was entitled exclusively by Mercedes-Benz, making it a new member of this global fashion festival.

During the 10-days Fashion Week, there are totally more than 60 activities, including 44 fashion shows, 6 professional contests, and other activities like fashion forum, news conference, award ceremony etc. The two main spots for this year’s fashion week are D PARK Beijing Club and Beijing Hotel.

On the show stage, besides the fashion shows for those Jinding designers like Zhang Zhaoda, Ka Bin, Liu Yang, Ji Wenbo, we could also enjoy the shows for new designers, for instance, Yang Jie, Cheng Qiong and so on. The fashion shows include women’s wear, men’s wear, wedding dress, knitted fashion, underwear, sports wear, and jeans. The most dominating among all kinds is women’s wear, whereas there are 12 brands for men’s wear, the highest figure in the fashion week’s history. Moreover, there are fashion shows for make-up, bags, shoes and other items.

Another landscape of the fashion week is the participation of the fashion related brands and internet brands. There are shows for sports brand JORDAN, fabric brands TORAY, Asahi Kasei, make up brand MGPIN, Mbaobao.com, G-vill etc.

In the fashion week, men’s wear is the highlight of the fashion week among all the fashion show categories. Brands include Cabbeen Chic, LILANZ, Zeng Fengfei, Beauty Berry, L&XF, St.dawee, Edenbo, VLOV, ZUOAN, POKPOKER, TRIES, Wolf Zone.

It has been 14 years since the foundation of the China International Fashion Week in 1997, now it has become China’s top stage for new products, new design, new technology of fashion, clothing, accessories, bags, makeup and so on, making itself an international service platform for world famous brands and designers to set their images, demostrate their creativity, spread fashion.