Huntsman joins forces with CNTAC

The first initiative, due for roll out in early 2012, sees Huntsman Textile Effects providing CNCS colour solutions to match 900 cotton shades to meet the national performance standards using Huntsman Textile Effects¡¯ best available technologies and range of Novacron dyes. Huntsman says these shades can be used for brands and mills, and will offer the China textile industry both operational excellence while meeting performance and ecological requirements.

Another key initiative is the launch of the Fabrics China Swing Tag program, a co-branding hangtag program that will be based on a robust brand assurance scheme, set against the highest International standard and around a number of value adding effects for fabrics and garments such as easy care, sun protection, water and oil repellence and lasting colour.

An agreement was signed on this collaboration between Huntsman Textile Effects and CNTAC at an event in Beijing on 16 November, which was attended by Mr. Sun Ruizhe, Vice Presidentof CNTAC; Mr Albert G.W. Fu, Vice President of China Textile Information Centre (CTIC); and Mr Rohit Aggarwal, Vice President, Strategic Marketing and Planning, Huntsman Textile Effects.

Commenting on the significance of this agreement, Mr Sun Ruizhe, Vice Chairman of CNTAC remarked, ¡°Besides setting a standard for the global textile markets to emulate, this move will transform the China textile industry from a follower to become a world-class leader and innovator for the global textile market. This partnership will radically change the way we operate, from focusing solely on production in the past to now looking into the entire value chain starting from the initial product to end-consumer, to the intangibles involved in product innovation and towards a more structured and orderly competitive environment for China.¡±

Added Mr Rohit Aggarwal, Vice President, Strategic Marketing and Planning, ¡°HTE shares the same vision with CNTAC, in developing a world class textile hub in China and to help Chinese textile industry increase their market influence in the global textile markets through the use of better technology, innovation and the use of environmentally friendly dyes and additives that will protect the health and well-being of our consumers.¡±