纺织网首页 | 搜索 | 产品 | 企业 | 供应 | 求购 | 人才 | 论坛
会员登录  免费注册  新闻订阅  我要投稿
纺织资讯
您的位置:首页 > 信息中心首页 > 正文
【收藏到商务室】

Reinvention of party dress for cash-strapped women


http://www.texnet.com.cn  2011-12-26 14:12:52  来源:fibre2fashion 收藏
Fashion retailer Debenhams has launched a new variety of party frock - the 18 hour dress.

The garment was created following revelations that 80% of women want dresses capable of taking them from the school run to work and on to the Christmas party this festive season. That's an 18 hour day with just one dress.

Says Debenhams spokesperson, Carie Barkhuizen, "Our research shows that cash-strapped women now want 'desk-to-dance-floor' looks at great prices; the pressure on the purse due to the economic climate has resulted in a new breed of party dresses for 2011.

"Women no longer have the time or money to have an outfit for every occasion - and so the 18 hour dress is becoming the holy grail of every working lady's December wardrobe.

The research also revealed that over 70% of women are willing to spend up to more than usual on a dress, if they could get extra wear out of it.

Continues Carie, "This trend is all about maximising cost-per-wear; the dress works from 7am to 1am and can be worn more than once, with just a lipstick and shoe change to mark the transition between occasions."

Debenhams buyers are now looking at expanding the store's market leading range of occasion dresses to offer more in the '18 hour dress' genre to ensure demand is met.

When asked to describe the perfect '18 hour dress', the most common requests given by customers were:
• Not too short (work appropriate)
• Figure hugging/enhancing but not revealing too much cleavage
• Something you can wear a shirt underneath for work
• Appropriate with flats and party shoes
• Crease resistant

Women agreed that putting on statement jewellery, high heels and bright lipstick sufficiently takes a dress from day to night.
转载本网专稿请注明出处“中国纺织网”
编辑:纺织网
贸易行情论坛】 【打印】 【关闭】 【我要收藏
文章关键词: fashion 
「相关报道」
更多精彩纺织英文
进入纺织英文>>


免责声明:浙江网盛生意宝股份有限公司对中国纺织网上刊登之所有信息不声明或保证其内容之正确性或可靠性;您于此接受并承认信赖任何信息所生之风险应自行承担。浙江网
盛生意宝股份有限公司,有权但无此义务,改善或更正所刊登信息任何部分之错误或疏失。

站内支持:关于我们 - 服务项目 - 法律声明 - 意见反馈 - 企业邮箱 - 联系我们 - 友情链接 - 纺织数据库 - 快速产品通道 - 外贸助手
兄弟站点:生意宝 - 国贸通 - 中国化工网 - 全球化工网 - 医药网 - 中国服装网 - 机械专家网 - 中国农业网 - 中国蔬菜网 - 浙江都市网 - 中国红娘网 - 南阳商务网
糖酒招商网 - 中国卫浴网 - 中国粮油网 - Global Buyers & Suppliers - ChinaChemNet

中国纺织网 版权所有 1997-2014 浙ICP证:浙B2-20080131
服务热线:0571-88228405