Versace designs S/S’12 cruise collection for H&M

Hennes & Mauritz AB (H&M) announces its new fashion for spring 2012.

Versace’s cruise collection for H&M brings holiday style to H&M online
Following on from the iconic Versace for H&M collection, Donatella Versace has created a brand new cruise collection that will be available from 19th January 2012 as an H&M online exclusive. The collection is designed as a holiday capsule wardrobe that’s also an instant style update for spring. The women’s collection is light and feminine, with a berries and butterflies print on dresses, tops, negligées, dressing gowns and a silk cashmere cardigan.

There are also white jeans, bikinis, and accessories such as charm bracelets, print bags, ballet flats and high heels. For men, the focus is on fashion classics like a leather detail wool blazer, jeans and denim shirts, alongside pleat-front shorts in cotton or denim.

David Beckham bodywear for H&M: The new classics in men's underwear
David Beckham’s debut Bodywear collection for Hennes & Mauritz AB (H&M) has quality and longevity at its core. This first collection introduces nine underwear styles for men which will go on to form the products of the long-term unique partnership between David Beckham and H&M.

Designed by David’s in-house team and sold exclusively at H&M, the focus is on fit, function, comfort and design, avoiding overt branding to present a range of new classics, comprising of briefs, boxers, vests, T-shirts, pyjamas and long johns. The result of eighteen months of research and development, the collection aims to set a new standard in men’s bodywear for the 21st century. Available from 2nd February 2012 in 1,800 H&M stores worldwide as well as on-line.

Marni at H&M to raise funds for Japan Red Cross Society with exclusive T-shirts
H&M is proud to announce that as part of its collaboration with Marni, funds will be raised for the Red Cross in Japan to help with its continuing earthquake relief work.

The Red Cross will receive a donation of 25% of sales from a special unisex T-shirt which is part of the Marni at Hennes & Mauritz AB (H&M) collection and will be available in 260 H&M stores worldwide from 8th March 2012, nearly a year after the earthquake struck.

The design of the T-shirt is pure Marni, and features a childlike hand-drawn image full of charm and optimism. The T-shirt will be displayed with its own hangtag to let customers know of the charitable donation.

Marni at H&M to raise funds for Japan Red Cross Society with exclusive T-shirts
Hennes & Mauritz AB (H&M) is proud to announce that as part of its collaboration with Marni, funds will be raised for the Red Cross in Japan to help with its continuing earthquake relief work.

The Red Cross will receive a donation of 25% of sales from a special unisex T-shirt which is part of the Marni at H&M collection and will be available in 260 H&M stores worldwide from 8th March 2012, nearly a year after the earthquake struck.

The design of the T-shirt is pure Marni, and features a childlike hand-drawn image full of charm and optimism. The T-shirt will be displayed with its own hangtag to let customers know of the charitable donation.

A pop-up collection with a 90's influence at H&M Divided
This season, H&M Divided is reviving its 90's name and logo: Impuls. The 90's-influenced pop-up collection consists of thirteen fitted and draped pieces in shades of black, grey and metallic. Bustier tops with corset detailing or racer backs create a 90's club feel, along with clinging dresses with cut-outs on the shoulder.

There’s a grunge influence too, with oversized jumpers and long blouses, as well as a layered mesh maxi skirt to give some fluid contrast to the otherwise tight silhouette. The collection will be available in 130 H&M Divided departments worldwide from mid-February.

Spring 2012’s must haves for women and men
One of the most exciting times of the year for everyone who loves fashion is when the new season’s collections first hit the stores and everyone gets to refresh their wardrobe for Spring 2012. Here are the must-have items and trends at H&M, for both women and men.

WOMEN
THE WHITE SUIT - Start the year with a clean slate with a sharp white suit for women. Sold separately as a blazer and trousers, it looks great with a soft jersey vest underneath and a pair of loafers.

THE KIMONO - Simple, soft lines inspired by the classic kimono are updated here into the modern shape of a T-shirt dress, with a drape and pattern that adds a sense of tradition to a 21st century shape.

MINI-SKIRTS - This Spring staple makes nostalgia modern, with a chic 60's feel brought to the present day in this season's accent colours. Whatever the shade, mini-skirts look perfect when worn with Spring's must-have white sunglasses.

MEN
THE COTTON BLAZER - It’s the centrepiece of the male spring wardrobe, either single-breasted or double-breasted, and in different shades for different moods. In navy, it can be nautical, and perfect for dressing up or down. Make a statement in a blazer that’s berry pink, or tone it down in muted shades of khaki.

THE STRIPED TOP - As the boundaries between work and leisure cross, the nautical striped top becomes the perfect piece. Stripes come in so many varieties, such as on a nautical sweater or a striped polo shirt.

WHITE CHINOS - A modern menswear classic, white chinos are the perfect alternative to jeans, creating a smarter, yet still casual look.