Apparel Retail Sales Value + 70.0% m/m in Jan. in Shanghai

According to Shanghai Apparel Association, apparel retail sales volume in Shanghai top 10 department stores was 1.381 million pieces(sets), increasing 28.3% m/m(down 9.2%y/y) by 304,000 pieces (sets).In Jan.2012 apparel products sales value was CNY990 million, increasing 70.0% m/m (down 3.2% y/y) by CNY410 million. Average price in Jan. was CNY719.2/piece (set), up 32.5% m/m, up 6.5% y/y.

According to Shanghai Apparel Association,Jan.2012 in Shanghai top 10 department stores women’s apparel retail sales value was CNY 362million , increasing 59.4% m/m (down 3.3% y/y) ;Men's apparel ( including men'shirt, men’s casual wear,men's suit and men's trousers ) retail sales value was CNY224 million. Among them, men’s casual wear retail sales value was over CNY100 million , increasing greatly 93.7% m/m (down 4.6% y/y); Followed by men's suit, sales value was CNY 88.25 million, increasing 74.7% m/m (down 15.1% y/y); Men's trousers sales value had a obviously increasing, up to 158.9% m/m (up 11.6% y/y); Men's shirt retail sales value was CNY 7.962 million, increasing 64.8% m/m (up 31.5% y/y).

Cashmere sweater continued hot selling in Jan.2012, retail sales value was CNY120 million, increasing 43.7% m/m (down 6.3% y/y); Underware retail sales value was CNY49.379 million, increasing 82.7% m/m (up 9.7% y/y); The retail sales value of children's wear was CNY45.269 million, increasing 72.6% m/m (down 9.0% y/y); Jeans sales of CNY 11.457 million, compared with the last month has doubled, an increase of 43.4% y/y; Leather clothing sales value was CNY 6.407 million, increasing 69.5% m/m (up5.1% y/y).

Womens apparel: CNY 362million

The accumulated retail sales volume of women’s apparel was 431,000 pieces(sets), increasing 14.3% m/m(down 10%y/y) in Jan. 2012 in Shanghai; Retail sales value increased 59.4%m/m(down 3.3%y/y) to CNY362 million; Average price was CNY841.5/piece (set), increasing 39.4% m/m( up 7.5% y/y).

Looking further into the ranking of women’s apparel brands in terms of sales value in Jan. 2012 . VERO MODA ranked back to the first. It reported the sales value increased 45.1%m/m reached CNY6.832 million. ONLY increased 21.3% m/m reached CNY6.029 million, dropped one ranking and claimed second. Ochirly claimed third this month. The sales value of Ochirly was CNY5.575 million, increasing 142% m/m. SIERLI was CNY4.87 million, increasing 19.7% m/m, still claimed fourth this month. SCOFIELD was CNY4.73 million ,increasing 58.7%,ranking from eighth last month to fifth this month.

Top 10 women’s apparel brands in terms of retail sales value in Shanghai in Jan. 2012

Mens casual wear: CNY 110million

The accumulated retail sales volume of men’s casual wear was 119,000 pieces(sets), increasing 42.1% m/m(down 12.7%y/y) in Jan. 2012 in Shanghai; Retail sales value increased 93.7%m/m(down 4.6%y/y) to CNY110 million; Average price was CNY962.9/piece (set), increasing 36.3% m/m( up 9.2% y/y).

Looking further into the ranking of men’s casual wear brands in terms of sales value in Jan. 2012 . POLO returned to the top ranking. It reported the sales value reached CNY3.43 million in Jan.2012, up 24.8% m/m. BEAN POLE reached CNY3.347 million and claimed second. Scofield claimed thrid with CNY2.83million. JACK JONES was CNY2.727 million, decreasing 5.3% m/m, from first last month fell to fourth this month. LACOSTE returned to the fifth with CNY2.246 million .

Top 10 Men’s casual wear brands in terms of retail sales value in Shanghai in Jan. 2012

Mens suit: CNY 88.25million

The accumulated retail sales volume of men’s suit was 50,000 pieces(sets), increasing 16.5% m/m(down 19.6%y/y) in Jan. 2012 in Shanghai; Retail sales value increased 74.7%m/m(down 15.1%y/y) to CNY88.25 million; Average price was CNY1753.5/piece (set), increasing 50.0% m/m( up 5.6% y/y).

Looking further into the ranking of men’s suit brands in terms of sales value in Jan.2012.LAMPO with CNY5.562 million claimed the top ranking ; HUGO BOSS was CNY3.513 million ,increasing 69.7%, from thrid last month to second this month. Montblanc was CNY3.387 million, claimed thrid. SATCHI was CNY3.276 million and claimed fourth. Zegna from sixth last month to fifth this month with CNY3.177, up 81.5% m/m.

Top 10 Men’s suit brands in terms of retail sales value in Shanghai in Jan.2012

Childrens wear: CNY 45.27million

The accumulated retail sales volume of children's wear was 119,000 pieces(sets), increasing 11.7% m/m(down 21.9%y/y) in Jan. 2012 in Shanghai; Retail sales value increased 72.6%m/m(down 9.0%y/y) to CNY45.27 million; Average price was CNY379.6/piece (set), increasing 54.5% m/m( up16.4% y/y).

Looking further into the ranking of children's wear brands in terms of sales value in Jan.2012. PAW IN PAW returned to the top ranking by CNY2.728 million, up 131.4% m/m. E-land claimed second with CNY2.468 million, up 135.5% m/m . beanpole was CNY1.847million ,increasing382.2%, from eighth last month to third this month. adidas with CNY1.748 million ranked fourth, up 152.1% m/m. Nike, raising two rankings, claimed fifth with CNY1.4131million, up 131.6% m/m.