生意社4月26日讯
2012 年SPINEXPO SS展后数据统计
2012年3月6/7/8日
Total visitors: 10936
Local visitors: 8983 82.23%
Overseas visitors: 1943 17.77%
Re-entries 15491
Local 11732 75.70%
Overseas 3759 24.30%
观众总数： 10936
国内观众： 8983 82.23%
入场次数： 15491
国内： 11732 75.70%
海外： 3759 24.30%
Þ Slight increase compared to the previous AW session (10936 / 10285)
Þ
本届观展人数与上届秋冬季展会相比稍有增长(本届为10936名, 上届秋冬为10285名)
Þ This is reflected equally between local and overseas visitors but increase of overseas visitors over China in percentage. But overseas visitors spend more time in the show compared to local visitors (2.2% / 1.5%)
Þ 国内观众与海外观众均有所增长，在百分比上海外观众比本地观众增长更多，但海外观众较国内观众观展时间更久(2.2% 对1.5%)。
Overseas visitors by countries:
海外观众国别统计：
Japan 617 31.76% re-entries 1394 37.25%
Hong Kong 523 26.92% re-entries 1061 28.25%
Europe 221 11.38% re-entries 404 10.75%
Korea 172 8.86% re-entries 280 7.45%
USA/South America 166 8.54% re-entries 255 6.85%
East Asia 105 5.42% re-entries 124 3.35%
Taiwan 53 2.74% re-entries 91 2.52%
Middle East/Central Asia 47 2.42% re-entries 78 2.18% Australia/New Zealand 24 1.24% re-entries 46 1.33%
Africa 14 0.72% re-entries 26 0.07%
日本 617 31.76% 入场次数 1394 37.25%
香港 523 26.92% 入场次数1061 28.25%
欧洲 221 11.38% 入场次数 404 10.75%
韩国 172 8.86% 入场次数 280 7.45%
美国/南美 166 8.54% 入场次数 255 6.85%
东亚地区 105 5.42% 入场次数 124 3.35%
台湾 53 2.74% 入场次数 91 2.52%
中东/中亚 47 2.42% 入场次数 78 2.18%
澳大利亚/新西兰 24 1.24% 入场次数 46 1.33%
非洲 14 0.72% 入场次数 26 0.07%
Þ Important increase of Japan (617 visitors / 577 for previous session = 31.76%)
Þ来自日本的观展人数有显著增长（本届共617名，与上届577名相比，增长31.76%）
Þ Increase of USA and important increase of South America (166 visitors / 111 for previous session = 8,54%)
Þ 来自美国的观展人数稍有增长，来自南美的观展人数有显著增长（本届共166名，与上届111名相比，增长8.54%）
Þ Important increase of East Asian countries (Vietnam, Malaysia, Indonesia, Thailand, etc… (105 visitors /75 for previous session = 5.40%)
Þ来自东亚地区的观展人数有显著增长（越南、马来西亚、印度尼西亚、泰国等）（本届共105名，与上届75名相比，增长了5.4%）
Þ Important increase of Middle East/Central Asia (Bangladesh, Israel, Armenia, Egypt) 47 / 17 for former session
Þ来自中东/中亚地区的观展人数有显著增长（孟加拉国、以色列、亚美尼亚及埃及），与上届17名相比，本届共47名。
Þ Increase of Korea, 172 / 112 for former session = 2.42%
Þ来自韩国的观展人数稍有增长，与上届112名相比，本届共有172名，增长了2.42%
Europe is stable compared to previous session.
与上届相比较，欧洲的观展人数未发生明显变化。
Decrease of Hong Kong and Taiwan, as visitors are now registering as China visitors.
来自香港和台湾的观众稍有下降，因为这两个地区的观众多以中国大陆观众名义登记。
Visitors by outlet: (multi-entries)
观众分类：（按照重复入场次数统计）
Companies Re-entries
公司类别 入场次数
Dept Stores 850 6.78% 1106 6.18%
Wholesalers 1051 8.39% 1541 8.61%
Trading Companies 3186 25.43% 4672 26.11%
Retailers 722 5.76% 897 5.01%
Chain Stores 260 2.08% 357 2.00%
Agents 607 4.85% 817 4.57%
Garments Manufacturers 2370 18.92% 3482 19.46%
Press 142 1.13% 142 1.13%
Designers 1261 10.06% 1729 9.66%
Spinners 1733 13.83% 2710 15.45%
Others 347 2.77% 440 2.45%
百货商店 850 6.78% 1106 6.18%
批发商 1051 8.39% 1541 8.61%
贸易公司 3186 25.43% 4672 26.11%
零售商 722 5.76% 897 5.01%
连锁专卖店 260 2.08% 357 2.00%
代理商行 607 4.85% 817 4.57%
制衣厂 2370 18.92% 3482 19.46%
新闻媒体 142 1.13% 142 1.13%
设计师 1261 10.06% 1729 9.66%
纱厂 1733 13.83% 2710 15.45%
其他 347 2.77% 440 2.45%
Þ A huge increase of Department Stores (850 / 297), designers and wholesalers
Þ 来自百货商店(本届共850名，上届为 297名)、设计师和批发商类别的观众有大幅上升。
Þ Stable increase of trading companies, retailers, chain stores and garments manufacturers.
Þ 来自贸易公司、零售商、连锁专卖店和制衣厂类别的观众也有稳定增长。
Visitors by industry sectors: (multi-entries)
观众所属行业统计：（按照重复入场次数统计）
Flat Bed Knit (sweater) 4359 38.40%
Knitted fabrics (outerwear) 1808 15.93%
Knitted fabrics (lingerie & underwear) 1399 12.32%
Circulat knit (hosiery) 634 5.59%
Weaving (clothing fabrics) 1048 9.23%
Weaving (home textile) 453 3.99%
Socks/gloves/hats 984 8.69%
Lace/ribbons/embroidery 358 3.15%
Technical end-uses 308 2.71%
平机针织物（针织衫） 4359 38.40%
针织面料（外衣） 1808 15.93%
针织面料（女式内衣/内衣） 1399 12.32%
圆筒针织（袜类） 634 5.59%
编织（衣物面料） 1048 9.23%
编织（家纺面料） 453 3.99%
袜类/帽子/手套 984 8.69%
蕾丝/缎带/饰品 358 3.15%
技术终端用品 308 2.71%
Þ Once again, and recurrent for the past three sessions, increase of knitted fabrics/circular knits, but for the first time, increase of weaving fabrics manufacturers for clothing, and accessories despite the season.
Þ 与过去三届的趋势相同，来自针织面料/圆筒针织行业的观众总数仍呈稳定增长趋势，但在本届展会中，来自衣物编织面料生产和配饰生产行业的观众人数首次上升。
How did you know about SPINEXPO
观众获取SPINEXPO展会信息的途径
e.mailings 5353 49.00%
Telephone calls 894 8.18%
Mailings 167 1.53%
SMS 218 2.00%
Faxs 140 1.28%
Exhibitors invitations 1603 14.92%
Media reports 576 5.27%
Friends invitations 1634 14.96%
Others 341 3.12%
电子邮件 5353 49.00%
电话 894 8.18%
信件 167 1.53%
短信 218 2.00%
传真 140 1.28%
参展商邀请函 1603 14.92%
媒体报道 576 5.27%
朋友推荐 1634 14.96%
其他 341 3.12%
Þ Mouth to mouth continues -a good sign for the exhibition’s reputation- but e.mailings and website communication remain important.
Þ 口口相传，是观众获取展会信息的一个重要途径，这说明展会获得了良好的口碑，同时电子邮件推递和网络推广仍是观众获取信息的重要途径。
Þ We will start again printed invitation, together with low resolution pdf file to send as e.mailing starting next session.
Þ 针对下届展会，我们将向目标观众发送纸质版邀请函，并通过电子邮件形式发送低分辨率pdf邀请函。
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