Visitors lineup for photo-shoot with Rieter models at ITMA (China)

Rieter’s trade-fair appearance was distinguished by many interesting discussions on the 4 spinning systems and on the complete solutions offered by Rieter. Energy savings and high fiber utilization were the central focus of visitors’ interest. The red armchair from “The Comfort of Competence” campaign will be a lasting memory with visitors to the Rieter exhibition stand in Shanghai.

The Comfort of Competence

Rieter is the leading supplier for plants producing yarns from short-staple fibers. As a competent partner, Rieter makes the customers’ lives easier and supports them from the initial investment discussions right up to the successful operation of a spinning plant. Expertise from the fiber to the yarn and the finished textiles are the basis for innovative machines and unvarying yarn quality.

All this was demonstrated by Rieter on the exhibition stand at the ITMA Asia + CITME 2012 in Shanghai.

The Red Armchair – The Comfort of Competence

The chance to be photographed in the red armchair with the 4 Rieter models was a highlight for many visitors to the Rieter stand and drew a smile from many. The armchair symbolizes “The Comfort of Competence” and the 4 models were dressed in garments made from the 4 Rieter yarns.