Shanghai to be center of lingerie universe in October (China)

In October, Shanghai will ONCE AGAIN be the center of the Lingerie universe! EUROVET, Worldwide Leader in Lingerie and Swimwear trade shows, will bring its unique, international style and fifty years of Industry know-how to China for the 8th annual edition of SHANGHAI MODE LINGERIE, shining a bright, global spotlight on Brands.

With the acquisition of the CURVE lingerie trade shows in the U.S., EUROVET confirms its role as a key worldwide partner for Lingerie and Swim brands in their international development.

SHANGHAI MODE LINGERIE 2012, infusing the Lingerie and Swim wear markets with New Energy, offers brands a brilliant platform for top-shelf visibility that extends throughout Asia, Europe and the United States.

SHANGHAI MODE LINGERIE 2012 will offer maximum market impact for brands looking to make their mark in China, Asia and beyond ... With larger and more flexible exhibit spaces, daily 'multi-brand fashion shows, and, NEW THIS YEAR, individual brand fashion shows, renowned Chinese and international names in fine Lingerie, Swimwear, Shapewear, Loungewear, Hosiery and Men's Underwear will have free reign to express all their creative flair!

• SHANGHAI MODE LINGERIE is the trusted ally for brands in the booming Chinese market, offering Premium added value to any lingerie/swim manufacturer's first ventures into this brand new world full of exciting prospects

• The PRIVATE PAVILION exhibit option for brands this year exemplifies excellent added value, with its full package of B-to-B meetings set up by the show for brands to meet key retail contacts, and an included direct promotion pack of E-mail campaigns and a two-page spread in the 2012 show directory

• SHANGHAI MODE LINGERIE 2012 also acts as an essential accomplice in producing a successful public image and media presence in China for exhibiting brands, through its frequent, personal contacts with influential consumer print and online media outlets

Never has the Chinese retail landscape seen such a Shift as it is currently undergoing! With double-digit growth in lingerie consumption expected this year, Innerwear and Swimwear shopping, traditionally done in outlets such as multi-product Stores and Department Stores, is evolving into new concepts at a rapid pace ...

• New shopping centers are in development, with developers and investors looking for vanguard shop concepts
• A strong development in the direction of increased franchising is clearly underway in China

• Luxury specialty boutiques and concept shops are giving avant-garde consumers new places to look for the latest "must-have" items

SHANGHAI MODE LINGERIE has all these new movements in retail covered, with the top influencers in lingerie retail all expected on show in October ... Distributors, department store buyers, developers and investors for shopping malls, and, of course, agents seeking new brands and new franchise partnerships for China and Asia.