Fist ever Lingerie Design Week at SHANGHAI MODE LINGERIE (China)

As a global innovator for the Lingerie industry, EUROVET is constantly creating new concepts to bring new excitement to the world of intimate apparel. .. And so, 2012 sees the debut of LINGERIE DESIGN WEEK, 10 days of special events in Shanghai to celebrate lingerie fashion!

Alongside the SHANGHAI MODE LINGERIE and INTERFILIERE SHANGHAI trade shows, a number of lingerie-related events and happenings will take place around the city, in some of its most fashionable venues...

The Lingerie Francaise Exhibition: Opening with a launch party on October 18th, this artistic exhibit will historical overview of the innovations in Lingerie the many shifts that society since the late 19th fascinating panorama of through October 29th.

This international exhibit, which Espace Cardin), then wiil and, after Shanghai, onto of Lingerie a la Francaise, with an finest French craftsmanship and throughout the years, all reflecting women's roles have undergone in century ... An eye-opening and French Savoir-Faire, running will be the third stop for this major will be unveiled in Paris in July (at move to London in September, Dubai toward the end of 2012.

THE WORLD FINALE OF THE TRIUMPH INSPIRATION AWARD 2012

On October 19th, at the international final in Shanghai, 31 design students from 31 countries will present their lingerie showpiece under this year's design theme "Dragons & Butterflies" to convince an internationally renowned jury. Upon Triumph invitation only.

THE GALA NIGHT, A NIGHT TO REMEMBER: on the evening of October 21st, SHANGHAI MODE LINGERIE will host a cutting¬edge, Avant-Garde event, by invitation only, for a select group of 450 VIP's...

• An Ultra-Luxe, multi-brand runway show: A visual showcase of trends from international lingerie and swimwear brands on theme of ‘Bewitched’.
• NEW! an exclusive "Shanghai Avant-Garde" exhibit will be on display in the same trendy, beautiful location as the VIP fashion show, and will bring together young artistic talents and established creative luminaries showing works of art inspired by the magical world of Lingerie.
• The stylish ambiance of this evening could only be complete with a proper cocktail after-party in a relaxed and cool atmosphere, for top-level networking and fun socializing!

The SHANGHAI LINGERIE RETAIL TOUR: For the first time, SHANGHAI MODE LINGERIE will be organizing a Lingerie Retail Study Tour, on October 24th.  This one-day program will offer an overview of the main lingerie shops and retail outlets in Shanghai...

• NEW! INDIVIDUAL BRAND FASHION SHOWS

SHANGHAI MODE LINGERIE, the vector for brand image and creative elan, innovates once again in 2012 by providing its exhibitors with a new tool to enhance their International profile... The individual brand fashion show! Exhibiting companies will now have the option of showcasing their beauty not only through the classic, daily multi-brand fashion show, but also through the creation of a customized runway presentation just for their brand, where buyers and visitors can have a more complete view of their creative image. Several major brands are already preparing their own shows:

GUJIN, who first experimented with this concept last year, will be back this time, with a big show for their clients...

EVE'S TEMPTATION, a lingerie and loungewear brand for feminine 'fashion addicts' in the 25-40 age range, will host their own runway Show, which will include IMPETUS, the famous Portuguese brand they represent in China, and, as a bonus, they will show off their innovative shop concept within their exhibit space ...

QUEEN'D, a brand for young, trendy women, will feature their summer Loungewear collection in their own show, and, as a special event after their fashion show, will crown one lucky young lady "Miss QUEEN'D", a new face to symbolize the energy of this key homewear resource.

And, of course, when you think "Events", don't forget... the SHANGHAI MODE LINGERIE DAILY MULTI-BRAND FASHION SHOW, on-site at the trade show, at 12:30 PM on October 22nd and again on the 23'd... Exhibitor collections will take center stage under the leitmotif "Bewitched: Dualism of Seduction - Light and Shadow", a playful trend direction showing how a contemporary woman's wardrobe is made up of extremes.