China Apparel Retail Sales Value +11.99% y/y in May 2012 (China)

China May 2012 – Apparel retail sales value in major department stores just rising by 11.99 percent y/y , according to Nation Commercial Information Center of China. Apparel retail sales value growth speed slowed down by 9.9% compared with the same period in last year and down by 6.46% compared with April. For volume, retail sales volume of apparel products down by 0.52% compared with the same period in last year.

Down jackets

The top ten down jackets brands accounted for 52.57 percent of the total market in May 2012. Market concentration at a relatively low level, competition has become more fierce between the brands. Top four brands were Bosideng YaYa Snowfly and YaLu. Their comprehensive market share were more than 5%. The pattern was relatively stable. The comprehensive market share of the rest brands were less than 4%. The competition was fierce.

Top 10 down jackets brands in terms of market share in May 2012

Bosideng

YaYa

Snowfly

YaLu

Sharon

Tanboer

jie-ao

hampsheer

Kangbo

Bingjie

Leather clothing

In May 2012, Comprehensive market share of the top ten Leather clothing brands was 40.64%. Among them , the top three brands were Yingdak Zoranzi and Red-spider. Comprehensive market share of Yingdak up to 9.59% and Yingdak occupied the first place. Zoranzi and Red-spider ranked second and third, their comprehensive market share also improved . The fourth and the rest brands were less than 4%.

Top 10 Leather clothing brands in terms of market share in May 2012

Yingdak

Zoranzi

Red-spider

Emmanuel

Whitecollar

Kaiser

Milan

Jingbao

PERSPHONE

Dongxue Kate

Men’s shirt

The top ten men’s shirt brands accounted for 35.33 percent of the total market in May 2012. Top 10 brands comprehensive market share were less than 10%. Among them , Youngor with 9.45% occupied the first place; There had a fierce competition. The second and the rest brands were less than 5%.

Top 10 Men’s shirt brands in terms of market share in May 2012

Youngor

Goldlion

Rouse

Pierre cardin

Conch

Shanshan

HengYuanXiang

KaiKai

JOEONE

S.D.Spontini

Jeans

The top ten jeans brands accounted for 42.95 percent of the total market in May 2012. Among them ,top three were foreign brands, they were LEE, Lev’s;s and APPLE. Their comprehensive market share were more than 5%. The fourth and the rest brands were less than 5%. There had a fierce competition.

Top 10 jeans brands in terms of market share in May 2012

LEE

Levi’s

APPLE

W-PENG

BOTON

JACK JONES

ZENG ZHI

JOEONE

KIPONE

JEEP

Pants

The top ten pants brands accounted for 30.49 percent of the total market in May 2012. Joeone still occupied the first place with obviously advantages. While Fordoo ranked second. Its comprehensive market share showed a rising trend, from 4.67% in March, 5.19% in April, up to5.30% in May.

Top 10 Pants brands in terms of market share in May 2012

Joeone

Fordoo

Meyer

Lidanwang

Goldlion

Baisidun

Youngor

Bu Yun

Langken

Playboy