Zuoan gets 'Fashion Brand Award' at China Fashion Week
China Fashion Week, established in 1997, is a well renowned platform for fashion design and trend shows and has evolved into an internationally-recognized, high-end fashion industry event. Upon the conclusion of all Fashion Week events, the China Fashion Week Council and the China Fashion Association Council presented awards to participants in various fashion categories.
James Hong, Founder, Chairman of the Board and Chief Executive Officer, commented, "We are honored to receive the "Fashion Brand Award" at 2012 China Fashion Week. Branding is an essential element for Zuoan in establishing how consumers will interact and perceive our collections. During China Fashion Week, we hosted a fashion show with the theme of 'Subconsciousness', which featured the outbreak of creative ideas as our show storyline. Our collection unveiled at the show integrated fashion innovation and original spirit, as well as merged Chinese and western styles. We will continue our hard work to establish Zuoan as a leading fashion menswear brand in China, while at the same time, developing a uniquely stylish brand concept for urban middle class males."
Zuoan Fashion Limited is a leading design-driven fashion casual menswear company in China, and is head-quartered in Shanghai. Zuoan offers a wide range of products, including men's casual apparel, footwear and lifestyle accessories, primarily targeting urban males between the ages of 20 and 40 who prefer stylish clothing that represents a sophisticated lifestyle.