Clariant's 'Sense the Difference' supports sustainability

Functionality - productivity - and environment - focused products and systems, designed to support sustainability and performance in China’s leather and footwear sectors, will be central to Clariant’s eye-catching presence at the 22nd Shoes & Leather Guangzhou exhibition (Booth 0110, Hall 11.2, May 30 – June 1, 2012).

Tanners, finishers, designers and brand owners will experience the ground-breaking innovations and support, which together are setting Clariant apart as a leading supplier for industry, from beamhouse to finishing. Under the motto "Sense the Difference", highlights at this year's event include:

Productivity and environmental-compatibility
Clariant's industry standard-setting innovation EasyWhite Tan provides an environmentally compatible, safe and simplified tanning process that will have major benefits for tanners supplying almost every sector, from automotive leather to footwear. This technology has been developed using Clariant's Granofin® Easy F-90 Liquid, an organic compound that is not based on chrome, phenols or aldehydes. It removes the need to add salt during the tanning process as well as reducing the number of stages in the tanning process itself.

- New high gloss aqueous patent topcoat Aqualen Top APT is recognized as a breakthrough in water-based finishing systems replacing solvent-based topcoats. It reinforces Clariant's ongoing focus on more environmentally compatible products and systems, eliminating and/or strongly reducing solvents, combined with the finest aesthetics and high performance.

Efficiency and high-performance functionality
- A highlight from Clariant's wet end range is the new waterproofing agent Dermaphob WA-71, specially developed for high-performance water repellent shoe uppers. The product is highly effective, even with very low application levels.

Inspiring fashions
With the launch of its Moments of Trends Leather collection, Clariant invites its Chinese industry partners on an inspiring journey to the latest leather fashions from Italy and beyond. From brilliant aniline leathers to stylish smooth matt finishes, from fashionable cracks to innovative magnetic effects, the collection covers the colors, looks and feels from the latest trendsetting ideas.

- Clariant will also be presenting its new Global Color Card - developed in close cooperation with MODEUROP, the Fashion Pool at DSI (Das Schuhinstitut GmbH) - as well as its leather trend booklet Fashion Up!, in preparation for Spring/Summer 2013.

Clariant is an internationally active specialty chemical company, based in Muttenz near Basel. The group owns over 100 companies worldwide and employed 22 149 employees on December 31, 2011. In the financial year 2011, Clariant produced a turnover of CHF 7.4 billion. Clariant is divided into eleven business units: Additives; Catalysis & Energy; Emulsions, Detergents & Intermediates; Functional Materials; Industrial & Consumer Specialties; Leather Services; Masterbatches; Oil & Mining Services; Paper Specialties; Pigments; Textile Chemicals.