纺织网首页 | 搜索 | 产品 | 企业 | 供应 | 求购 | 人才 | 论坛
会员登录  免费注册  新闻订阅  我要投稿
纺织资讯
您的位置:首页 > 信息中心首页 > 正文
【收藏到商务室】

Commercial success for LYCRA Beauty Fabric Program


http://www.texnet.com.cn  2011-07-20 14:25:17  来源:fibre2fashion 收藏


INVISTA, one of the world’s largest integrated producers of fibers and polymers, showcased highlights of LYCRA beauty fabric’s commercial adoptions from international intimate apparel brands at Mode City in Paris, July 9-11.

As of June 2011, more than 40 brands, ranging from true shapewear players, high-end fashion or mainstream brands from around the world adopted INVISTA’s innovative LYCRA beauty fabric program for shaping intimates. The program launched with great success for intimate apparel at Mode City in September 2010.

Before the launch, INVISTA commissioned global research to understand what women consider to be important attributes in their shapewear, and how well their expectations were met. The study revealed a large gap between the importance of attributes and the level of their consumer satisfaction across the shapewear market.

“We are proud to report that not even one year after its launch, internationally renowned intimate apparel brands such as Bali, La Perla, Spanx and Wacoal are already featuring LYCRA beauty fabric in their shaping designs,” said Alistair Williamson, INVISTA Apparel’s managing account director for intimate apparel and swimwear in Europe and North America. “Furthermore, less than a year after the launch, we have issued close to 3 million LYCRA beauty fabric hangtags—a clear indication that our dedicated shapewear offering is addressing a market need.”

This year, the LYCRA beauty platform is expanding to meet the consumers’ increased desire for shaping and comfort with a wider selection of intimate apparel materials, ranging from delicate lace or ultra-lightweight fabrics to seamless garment construction technology.

Visitors were offered a glimpse of commercial samples from brands that have adopted LYCRA beauty fabric at the INVISTA stand at Mode City (Hall 1/M64 – N75) and learned about the diversity of the LYCRA beauty fabric platform, including:

• Latest high performance and specialty fabrics for intimate apparel
• Latest commercial and concept garments showcasing the new LYCRA beauty seamless developments
• Launch of LYCRA beauty fabric for shaping swimwear and first commercially available garments
转载本网专稿请注明出处“中国纺织网”
编辑:纺织网
贸易行情论坛】 【打印】 【关闭】 【我要收藏
文章关键词: LYCRA Beauty Fabric Program  Invista 
「相关报道」
更多精彩纺织英文
进入纺织英文>>


免责声明:浙江网盛生意宝股份有限公司对中国纺织网上刊登之所有信息不声明或保证其内容之正确性或可靠性;您于此接受并承认信赖任何信息所生之风险应自行承担。浙江网
盛生意宝股份有限公司,有权但无此义务,改善或更正所刊登信息任何部分之错误或疏失。

站内支持:关于我们 - 服务项目 - 法律声明 - 意见反馈 - 企业邮箱 - 联系我们 - 友情链接 - 纺织数据库 - 快速产品通道 - 外贸助手
兄弟站点:生意宝 - 国贸通 - 中国化工网 - 全球化工网 - 医药网 - 中国服装网 - 机械专家网 - 中国农业网 - 中国蔬菜网 - 浙江都市网 - 中国红娘网 - 南阳商务网
糖酒招商网 - 中国卫浴网 - 中国粮油网 - Global Buyers & Suppliers - ChinaChemNet

中国纺织网 版权所有 1997-2014 浙ICP证:浙B2-20080131
服务热线:0571-88228405